8 Things Every CMO Should Know About Content Management

Lawrence Edmondson

Technology has significantly transformed the role of the Chief Marketing Officer (CMO) in various ways. These changes have occurred due to the rapid evolution of digital tools, data analytics, and the ever-expanding role of social media, e-commerce, and the web in our daily lives. Data-driven decision-making, Customer Insights, Content Marketing, and Marketing Automation have made the CMO's job more complex and technical. Today, CMOs must be technologically literate, adaptable, and focused on delivering measurable results in an ever-evolving digital landscape.

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